Social Biking challenge

The European Commission is launching its Social Biking challenge across Europe this year from 16 September (start of EUROPEANMOBILITYWEEK) for three weeks. The Social Biking challenge aims to encourage cycling as a social habit. The challenge promotes physical activity, the use of a sustainable transport mode (the bicycle!), and also aims to increase the modal share of cycling by creating a network of cyclists.

The challenge is based on the BikePrints app, a tracking app for cyclists, already available in Google Play and Apple app stores. The app allows users to track their rides, and to participate in a three-week competition within their city and also with all the other participating cities in Europe.  Participants may ride alone, in pairs or in groups, and earn points based on the distance they ride; the points will eventually be converted to prizes.

The European Commission is seeking local coordinators to help promote and organise a Social Biking challenge in their city/town. The local coordinator who organises the most successful local Social Biking challenge will receive an award at a special ceremony in Brussels.

Potential Local Social Biking Coordinators (municipalities, NGOs, cycling clubs, etc.) who would like to organise a Social Biking challenge in their town/city (either within EUROPEANMOBILITYWEEK or independently) are requested to express their interest by 20 August 2019, by marking the corresponding field (participation in related EU initiatives: ‘Social Biking challenge’) when registering participation in EUROPEANMOBILITYWEEK (here). For further information and assistance on how to organise a Social Biking challenge in your city/town (even prior to registering for EUROPEANMOBILITYWEEK) you can write directly to eu-socialbiking@ec.europa.eu.

You can also check out our website (here) for further details on the participation requirements and the important dates for organising a Social Biking challenge in your city! 

More about the challenge

The challenge lasts for three weeks from 16 September (beginning of EUROPEANMOBILITYWEEK) until 6 October, and each week entails a new stage.

Would you like your city or town to join? 

Here are four simple steps to start your local Social Biking challenge. 

  1. Apply to participate as a "Local Social Biking  Coordinator" by sending an email to eu-socialbiking@ec.europa.eu by 31 July. Note that the European Commission takes full responsibility for running the app correctly while the Local Social Biking Coordinator supports the European Commission locally.
  2. Organise a local advertising campaign for the Social Biking challenge by publishing relevant information on your local website or by distributing challenge materials in your city. Note that participation details and general information on the challenge are available on the Social Biking website and the BikePrints mobile app. You need to provide us with some evidence of your local campaign (advertising material, press releases, websites and social media publications, etc.) as the effectiveness of your campaign will be one of the criteria for winning the best local organiser prize.
  3. Purchase the (30+7) prizes for the local winners and coordinate how to award them at the end of the Social Biking challenge. You need to provide thirty prizes (ten per stage) which will be given randomly to ten persons in each one of the three stages. These random prizes can be sport or bicycle equipment (e.g. helmets, bicycle light kits, etc.) or any symbolic prize (e.g. stickers, t-shirts, etc).  In addition to these random prizes, you also need to organise seven prizes for the best winners in your city/area. These seven prizes need to be identical (or of a similar value) and of a greater value than the thirty random prizes (e.g. seven bicycles). You should inform the European Commission well in advance (by mid-July) about the prizes and provide corresponding images so the European Commission can publish these on the Social Biking website. You will be responsible for distributing the prizes at the end of each stage, and you may choose to organise an optional closing event to award the seven big local prizes. In addition to these prizes, the European Commission will award seven bicycles to the overall European level winners.
  4. Make adjustments to the final texts (translations).  Final instructions to Social Bikers will already be translated (by the European Commission) in most European languages. However, minimum adjustments (names of Local Social Biking Coordinators, dates, prize collection points, etc.) are needed ahead of the Social Biking challenge. The Local Social Biking Coordinator should be ready to make these adjustments/translations.   

Once you have taken these four steps, the European Commission will publish your Social Biking challenge on the Social Biking website (and in the BikePrints app), so that Social Bikers from your city are able to register.

 

See below for the most important dates for the Social Biking challenge 2019:

  • 20 August: Deadline for registration of local organisers
  • 01 September: Communication of local prizes (to the European Commission)
  • 02 September: Communication of local advertising campaigns (to the European Commission)
  • 03 September: Publication of the local challenges by the European Commission
  • 09-15 September:  Registration of cyclists in their local challenge
  • 16 September:  Start of the Social Biking challenge
  • 06 October: End of the Social Biking challenge
  • 18 October: Award ceremony for the Best Local Organiser and the seven Best European Cyclists at the BeActive Awards Gala, Budapest (Hungary)