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Project EDWARD calls on road users to improve road safety

11 July 2016

A new campaign supported by the European Commission aims to make progress on reducing deaths and injuries on the road, after statistics show two successive years with little improvement.

The campaign, European Day Without A Road Death (EDWARD), asks all in Europe from individuals to national governments, charities, and private organisations to make a pledge, to organise awareness-raising activities and register them to make Europe's roads free of road deaths on Wednesday 21 September, which takes place during EUROPEANMOBILITYWEEK. The campaign is led by the European Traffic Police Network, or TISPOL and supported by the European Commission.

TISPOL says that driver behaviour remains the biggest barrier to progress on the EU's target of a 50 percent reduction in road deaths and injuries by 2020 compared to 2010 figures. Drivers can help improve safety on the road by ensuring they are not distracted while driving, keeping their vehicles in good condition, and respecting infrastructure designed for other road users.

However, cyclists and pedestrians also make unsafe decisions, such as by ignoring the rules of the road or taking risky shortcuts. Organisers hope that in the lead up to EDWARD on 21 September, all road users take some time to think about the risks they face and the risks they may pose to others, and what they can do to reduce these dangers.

For more information and to make a pledge or to register an event, visit and