Detailed description (English): Vision: a call to Technology to make bicycles safer and more appealing to be used.
Causes: Bike safety (awareness to reduce victims of cycling accidents).
Target group(s): Urban cyclists (aged 12 to +70 years old)
Objectives: Increase awareness of how cycling is a good thing for individuals and society.
Expected Outcomes: Contact has been made with many NGO's and groups of interest in countries along the route + Spain. They will be helping out with articles, RT's, mention in media, etc.
Local events are planned along the route.
Promotion of Technology when serving a beneficial purpose such as increasing safety in cycling and making it more appealing for general public (specially in urban spaces).
Causes:
1. Bike safety: related to road accidents. According to EU, 8% of all roads fatalities are cyclists.
2. Fight against Leukemia.
Partner: - Ciclos Otero, bicycle brand, Limited. Spain.
- Cykelköket Solna, a sort of "Bike without borders", Non-for-profit. Sweden.
- Blinkker, technology for bikes, Social Enterprise. UK/Spain.
- Ninjamails, Marketing software co., Limited. Spain.
- Alvaro Isorna, software expert, freelance. Spain.