Detailed description (English): Over 55.000 cyclists participated in 2015 - goal is 75.000 in 2016!
The unique Fiets Telweek app measures how we get from A to B, at which speed, at which times, with how many and where delays occur. Or, where the potential lies for a bicycle highway. Because the more we know, the smarter and more efficient we can improve our biking infrastructure.
In 2015, more than 55.000 participants in The Netherlands joined the survey. In addition, the Fiets Telweek was an extra motivation to go biking. Let the survey be an extra motivation in your region, too. For 2016, we aim at a total of 75.000 app downloads.
Target group(s): cyclists - every kind of type. From commuters to students and form recreational to pro
Objectives: Gain as much cycle-data as possible - routes, delay's, averages, modal splits, popular routes, et cetera et cetera. The GPS data from the app provides a enormous amounts of insights.
Expected Outcomes: 75.000 participants. 50.000.000 views of the campaign.
Partner: Keypoint
Beaumont Communicatie & Management
Mobidot
NHTV Breda
Fietsersbond