Detailed description (English): "Organised since 2002, EUROPEANMOBILITYWEEK aims to improve public health and quality of life through promoting clean mobility and sustainable urban transport. The theme of 2018 is ‘multimodality’ - the mixing of transport modes within the same journey or for different trips. The EUROPEANMOBILITYWEEK campaign is an opportunity to present sustainable mobility alternatives and to explain the challenges that cities and towns are facing. It offers also a chance to showcase the benefits of cleaner transport choices and make progress towards better mobility in Europe. Furthermore, it provides also a good possibility for local stakeholders to get together and discuss the different aspects of mobility and air quality, find innovative solutions to reduce car-use and transport emissions, and test new technologies and planning measures. The Metropolitan Area of Lisbon, considering its authority as a transport authority, can not fail to be associated with this important moment in promoting more sustainable modes of mobility. That'why AML has organized two distinct momments: The 1st moment is called ""Pass to Pass"". On September 19th , requesting the Lisboa Viva card and later purchase a month of pass, it receives free of charge the second month of pass.
Target: new users of the public transport system of the Metropolitan Area of Lisbon, including those who have never used a pass or who have used it but have not used it for more than 12 months. The 2nd moment concerns the Bicycle Tours
To mark the beginning and the end of the Mobility Week 2018, there are several bicycle rides in all the AML municipalities: On September 16th - at the north bank (Amadora, Cascais, Lisbon, Loures, Mafra, Odivelas, Oeiras, Sintra and Vila Franca de Xira); and on September 22nd - south bank (Alcochete, Almada, Barreiro, Moita, Montijo, Palmela, Seixal, Sesimbra and Setúbal). AML believes that cycling is increasing in importance in the Metropolitan and European society. In economic and social terms, it influences or impacts upon transport, mobility, environment and climate change, the economy and tourism. "
Target group(s): New users of the public transport system of the Metropolitan Area of Lisbon, including those who have never used a pass or who have used it but have not used it for more than 12 months.
Objectives: Increase the regular use of public transport.
Expected Outcomes: Increase the regular use of public transport. A media conference will take place on the 12th of September. Campaign supports will be produced to be put in different places of the metropolitan area of Lisbon, such as important hubs, public transport, etc.
Partner: Metropolitan Area of Lisbon (Área Metropolitana de Lisboa - AML (18 municipalities and operators Isidoro D/ H Leonardo Mota / JJ Sto António Barraqueiro Transportes / Boa Viagem/ Mafrense/ Ribatejana/Transtejo / Soflusa