Detailed description (English): Everyone, who registers their mPay account between 16th and 22nd September can use a special promotional code. Entering it in the application will enable the 5PLN account top-up. These funds can be later used to buy public transport tickets.
mPay is the longest operating Polish mobile phone payments system. Thanks to this free application, residents of multiple Polish cities can, among other available services, purchase eco-friendly digital public transport tickets.
Despite multiple options being available in Poland, traditional paper public transport tickets are still most popular among passangers. The goal of our action is to remind them that mobile tickets and cashless payment solutions are not only comfortable but also environmentally friendly. We believe that it will also help encourage drivers to leave their cars at parkings and travel by public transport instead.
Target group(s): Drivers and public transport passengers
Objectives: To draw attention of public transport passengers to the idea of using mobile public transport tickets as an environmentally friendly alternative to traditional tickets.
To encourage drivers to use public transport by drawing their attention to the fact that they can always have tickets at hand. Without necessity to count pennies or searching for an open kiosk.
Expected Outcomes: Increasing the awareness of passengers and drivers about the availability of modern, cashless payment solutions that facilitate travelling around Polish cities and are environmentally friendly.