Organising a week of activities, taking into account the focal theme.
Actions relative to the theme:
During this period (including the mobilityweek) two areas in Goteborg are the target of a direct marketing campaign, total 8000 households. The theme for the communication is climate change and what consequences the climate change and the extreme weather will have on Goteborg.
The Public Transport Company Vässtrafik AB, will launch a climate change campaign during the mobility week.
Carrying out a Car-Free Day event by closing one or more streets to traffic, and opening it to pedestrians, cyclists and public transport. This should preferably happen on 22 September to mark your town or city as part of World Car-Free Day.
Zone opened to residents on Car-Free Day:
The zoon is the central of Goteborg, as previous years.