Participants

Contact & Activities

Participating city

Göteborg ()
550.000 inhabitants

Local contact

Färdas och Transportera
Jenny Dalnäs-Orrmyr
Box 2403
403 16 Göteborg
++46 31 368 25 82

Participation 2008

The participant is committed to:

Organising a week of activities, taking into account the focal theme.
Actions relative to the theme:
90 000 people will through their employers be encouraged to travel to and from work without driving a car during the mobility week. The 30+ largest employers in Göteborg have taken on a challenge from the City o Göteborg, to participate in the action. Employees register their commitment on the web site www.nyavagvanor.se. Each employer can set a goal for how many colleagues will sign up, and the result is public, which will create a competative atmosphere between participation companies, and with the City of Göteborg. The employees represent close to a third of all employed in Göteborg. The action has a potential to significantly reduce emission from car transports during the campaign week, and also hopefully in the future, when more people discover alternatives to drive a car to and from work.
Implementing one or more new permanent measure(s), which contribute(s) to modal transfer from private car to environmentally sound means of transport.
Permanent measures implemented this year:
New or improved bicycle facilities
  • Other: Marketing of planner for cycle travelling
Public transport services
  • Other: Starting new dialogue with major employers on how to improve public transport connections for the employees
Traffic calming and access control scheme
  • Other: Major effort is through the campaign put into reducing car traffic in Göteborg during peak traffic hours
Mobility management
  • Launch of awareness-raising campaigns
  • Elaboration of educational materials
  • Provision of incentives and bonuses to employers