Organising a week of activities, taking into account the focal theme.
Actions relative to the theme:
We are going to pass out seat covers for bicycles at the railways station and the city centre. Seat covers will have a logo and a wed site printed on them.
When people go to the web site written in the seat cover they will find information about cycling around the year. We have cold winter in Finland so mainly people are using their bikes during the summer time. We try to encourage them to continue cycling through the whole year. In Hyvinkää we have short distances. Our goal is to affect people using their bikes instead of car in short journeys.