Events in local town centres, promoting the use of electric vehicles, tie up with Tesla and having the vehicle on display in London, promotion of walking and cycling via a series of initiatives encouraging walking in Winter, led walks, volunteer walk leader training and local trips by foot, cycling for health and the use of public transport as a ride without the stress of driving. Some of this will be via the campaign website www.itsuptoallofus.co.uk and some via local promotions/initiatives including led walks and promotional events.