The week of activities organized during the European Mobility Week is organized around a "mobility village" in the heart of Nantes, along with entertainment and promotional offers directly related to the 2014 theme.

The bike will be particularly highlighted with the presence of:
- Associations for cycling promotion, offering bike maintenance and repair and free bike coaching for new cyclists.
- The main operators for short, medium and long term rental (self service bike rental “Bicloo”, medium and long term rental proposed by EFFIA and NGE, foldable bikes “cyclotan” rental in combination with PT season tickets) who will offer demonstrations accompanied by promotions.

In addition and in the context of the launch of Phase 2 of the LIBERTAN smartcard (post payment giving access to public transport) the self service bike rental system “Bicloo” and the car sharing system “Marguerite” will be especially highlighted to showcase their integration into the smart card.

Finally, visitors will be invited to discover the new carpooling webplatform and the new mobile apps through various activities. Specific events will also be offered to companies involved in travel plans (urban bike rides, etc.).