The city of Helsingborg, Sweden, has been making remarkable strides in sustainable urban mobility, from significant investments in cycling infrastructure to innovative behavioural change initiatives. Helsingborg developed a pilot project in collaboration with Nudgd in autumn 2023, to help increase the modal share of cycling, which went on to win the 2023 MOBILITYACTION Award. During a visit to Helsingborg, we had the opportunity to speak with Emma Kangas, a representative from the city about their efforts to foster a cycling culture, the groundbreaking pilot project, and their vision for a sustainable future.
