SnailStep is an innovative, human-centred tech initiative reshaping the way people engage with their cities—one step at a time.
Designed to encourage active mobility, urban wellbeing, and local economic regeneration, it uses a gamified mobile app to make walking more purposeful. Users earn rewards that can be redeemed at local businesses, turning everyday journeys into a powerful tool for sustainability and community support—all while aligning with the UN Sustainable Development Goals!
Yet SnailStep’s ambitions reach far beyond the digital realm. At the heart of the initiative are StepLabs—urban laboratories where SnailStep collaborates with municipalities and local partners to analyse how public spaces such as parks, plazas, and sports areas are used. These labs gather real-world behavioural data, identify obstacles to walkability, and feed into participatory, evidence-based policymaking.
Ultimately, SnailStep presents a compelling vision for cities of the future—where walking becomes a civic act, technology supports social transformation, and each step contributes to a more liveable, inclusive, and connected urban landscape.
International