Detailed description (English): An idea that is fundamentally based on actions basically in our digital media.
It is about literally transferring the message and the intention of Mobility Week, encouraging people to use more sustainable transport systems, but doing it in a more attractive way. Through a movement or initiative that I feel like joining. And that is: September is the perfect time to try leaving the car at home and using the bike to get around the city. September is perfect to turn it into a... #BIKEMBER
External Actions: Clients & Followers
- Influencer campaigns where the influencer is using sustainable means of transport to encourage his followers to join the #Bikember movement during mobility week. They invite their followers to enter the draw for an electric bicycle provided by Norauto.
- Raffles of mobility products among our followers on social networks.
Internal actions: Employees
- Urban mobility Challenge: challenge employees to use sustainable vehicles to get to work. Kilometres are logged in the Ciclogreen app, and at the end of the challenge the winners (most km completed) win a prize.
Target group(s): Norauto clients and followers of our Social Media
Our collaborators
Objectives: Increasing the use of sustainable mobility vehicles
Moving to work in a healthier way
Increasing customer traffic to our shops
Partner: Ciclogreen: technology partner
Rosebud: creative agency