Detailed description (English): Our parents' association in collaboration with other Mallorcan entities such as ours and FAPA Mallorca -Parent association of Mallorca- , and the Pedestrian rights advocacy association, Vianants Mallorca, are working together to advocate for active mobility means and for mobility to be readily accessible to schools on the 2021 EUROPEAN MOBILITY WEEK.
We designed communications campaign using social media and canvas which will have media cover.
Our first aim is to spread the word about the positive aspects of walking or cycling to school and the benefits to children’s health.
Our second aim is to encourage our new workgroup : “SAFE SCHOOL SURROUNDINGS” which aims to achieve higher numbers of children cycling and walking to school.
The first problem we face is school surroundings and city design which is focused on private vehicles as the main mode of transportation.
Our target audiences are politicians, families and teachers.
Our communication channels are Social Media and Advertising canvases in front of schools.
Detailed description (original language): Nuestra asociación de padres conjuntamente con otras entidades: FAPA -la Federación de asociaciones de padres y madres de Mallorca- y Vianants Mallorca -la asociación de defensa de los derechos del peatón, estamos trabajando para que nuestras sociedad asimile la necesidad de que los niños vayan al centro educativo en bici o a pie.
Hemos diseñado una campaña de comunicación en las redes sociales y lona, que tendrá repercusión mediática.
Nuestro primer objetivo es dar a conocer los aspectos positivos de caminar o ir en bici al cole y su beneficio sobre la salud.
Nuestro segundo objetivo es visibilizar nuestro nuevo grupo de trabajo " ENTORNS ESCOLARS SEGURS" cuya finalidad es aumentar el número de niños que utilicen la movilidad activa para ir al colegio o instituto.
El problema principal que nos encontramos son los entornos de los centros educativos así como el diseño urbano, que está enfocado al uso del vehículo privado como principal medio de transporte.
Nuestros canales de comunicación son las redes sociales, lona en el centro escolar y medios de comunicación locales.
Target group(s): Families
Politicians
Teachers
Objectives: Our first aim is to spread the word about the positive aspects of walking or cycling to school and the benefits to children’s health.
Our second aim is to encourage our new workgroup with the motto: “SAFE SCHOOL SURROUNDINGS” which aims to achieve higher numbers of children cycling and walking to school.
Partner: FAPA Mallorca (Federation of Parent's associacions of MALLORCA)
Vianants Mallorca