Detailed description (English): At BeGas, as a sustainable engines maker, we care about sustainable mobility, especially in public transport, during the hole year. That’s why we could not lose the opportunity of participating in the European Mobility Week to transmit the importance of it for the well-being of our cities and our quality of life. Seeing the claim of this year, totally involved into the relation between health and sustainable mobility, we though the best way to participate was creating a computer graphic called “Do you know why sustainable mobility is important in our cities?”. To do it, we included four different sections that will make mainly the citizens and, also institutions and private enterprises, understand why it is so important to promote sustainable mobility on the cities. The first section it’s an introduction where we establish why it is essential to go further than the environmental benefits when we want to have a sustainable city. Doing it, the cities will not just improve the quality of the air, they will also improve the public and individual health, the security, the expenses, and the acoustic contamination. On the second part, we explain how BeGas can improve life in the cities: reuse buses fleets, reduce waste and use bio combustible. On the third part, we expose the new vehicles that citizens can use (and are already using) to transform the city centres in a sustainable way. And finally, the experts of BeGas establish the next trends on sustainable urban transport that will determinate the future of our cities to make them more environment responsible and healthy.
Target group(s): First society in general, and then local governments, private enterprises, and local and national institutions.
Objectives: Our objective is to raise awareness about why sustainable mobility is important on the cities, and the place that can take innovative solutions on transport to change the model of transport itself. That is why we address specifically to the Spanish society, and secondly also to institutions and private enterprises. How will we do it? By appearing on the main Spanish newspapers and specific media from our sector (innovation, transport, technology, business and sustainably).
Putting all these information on a simple understanding and attractive way, we will get to our target in an original way that probably will call their attention easily that using traditional methods such as long articles or files.
Partner: None.