Detailed description (English): THE CAMPAIGN CONSISTS OF 10 AUDIOVISUAL SHORTS, OF ONE MINUTE EACH ONE, WHICH EXPLAINS THE ADVANTAGES OF USING THE BICYCLE AS A MEANS OF TRANSPORTATION TO GO TO WORK. THE THEMES THAT WILL BE WORKED IN EACH VIDEO ARE:
CIRCULAR SAFELY
RESOLVE THE INCLEMENCIES OF TIME
AVOID THEFT
COMBINE WITH OTHER TASKS
KNOW THE ITINERARIES OF THE CITY
NEGOTIATE ADVANTAGES WITH THE COMPANY
AID FOR THE PURCHASE OF BICYCLES
ADVANTAGES FOR HEALTH
IMPROVING THE ENVIRONMENT
PRACTICAL MAINTENANCE TIPS
THE VIDEOS WILL BE BROADCASTED ON SOCIAL NETWORKS DURING THE ENTIRE CAMPAIGN FROM 16 TO 22 SEPTEMBER, AND THEN THEY WILL SERVE AS MATERIAL FOR THE CONDUCT OF THE UNION COURSES AND WORKSHOPS.
Detailed description (original language): LA CAMPAÑA CONSTA DE 10 CORTOS AUDIOVISUALES DE UN MINUTO CADA UNO EN EL QUE SE EXPLICA LAS VENTAJAS DE UTILIZAR LA BICICLETA COMO MEDIO DEL TRANSPORTE PARA IR AL TRABAJO. LAS TEMÁTICAS QUE SE VAN A TRABAJAR EN CADA VÍDEO SON:
CIRCULAR DE FORMA SEGURA
RESOLVER LAS INCLEMENCIAS DEL TIEMPO
EVITAR ROBOS
COMPAGINAR CON OTRAS TAREAS
CONOCER LOS ITINERARIOS DE LA CIUDAD
NEGOCIAR VENTAJAS CON LA EMPRESA
AYUDAS PARA LA COMPRA DE BICICLETAS
VENTAJAS PARA LA SALUD
MEJORA DEL MEDIO AMBIENTE
CONSEJOS PRÁCTICOS DE MANTENIMIENTO
LOS VÍDEOS SE DIFUNDIRÁN EN LAS REDES SOCIALES DURANTE TODA LA CAMPAÑA DEL 16 AL 22 DE SEPTIEMBRE, Y POSTERIORMENTE SERVIRÁN COMO MATERIAL PARA LA REALIZACIÓN DE LOS CURSOS Y TALLERES DEL SINDICATO.
Target group(s): THE BENEFICIARIES ARE WORKERS OF ANY SECTOR OF THE VALENCIAN COMMUNITY
Objectives: RAISE AWARENESS TO PROMOTE THE USE OF THE BICYCLE AS A TRANSPORTATION VEHICLE TO GO TO WORK
SHOW THE ADVANTAGES OF BICYCLE TO WORK IN FRONT OF THE MOTORIZED VEHICLE
ELIMINATE FEARS THAT PREVENT WORKERS FROM TAKING THE BIKE TO GO TO WORK
MOSTRAR LAS POSIBILIDADES DE NEGOCIACIÓN EN LAS EMPRESAS PARA OBTENER VENTAJAS POR IR AL TRABAJO EN BICICLETA
Expected Outcomes: INCREASE IN THE PERCENTAGE OF WORKERS WHO USE THE BIKE TO GO TO WORK
IMPROVEMENT OF LABOR CONDITIONS FOR WORKERS WHO GO BY BIKE TO WORK
Partner: CITY COUNCIL OF VALENCIA
VALENCIA BIKE AGENCY