Detailed description (English): Promoting cycling to work through daily social media posts highlighting scenic cycling paths as an alternative to car transportation in Zagreb, Croatia. Posts will promote the European Mobility Week by using the visibility tools to enhance the objectives of the action and raise awareness among citizens. On the first day of the mobility week citizens will be invited to join a group bicycle ride '10k to Work' from the city outskirts to the city centre where majority commutes daily for work.
Target group(s): Working population in Zagreb, Croatia.
Objectives: To promote cycling to work as a better, greener and healthier alternative to car transport in Zagreb, Croatia.
Croatia