Detailed description (English): As a key activity of the event, a city tour will be organized using a specially branded bus developed under the “Public Transportation Gets Smarter” project. This tour will give participants an up-close experience of the city’s smart public transportation systems, including modern features such as digital ticketing, real-time route tracking, and eco-friendly transit options. The branded bus will serve not only as a means of transport but also as a mobile awareness tool, visibly promoting the campaign’s message throughout the city. Expert guides will provide participants with information on sustainable urban mobility policies and innovations in public transport infrastructure during the tour.
In addition, the campaign’s visibility and impact will be further strengthened through billboard advertisements placed across the city. These advertisements will help convey the advantages of public transportation and the importance of smart mobility to a wider audience.
Detailed description (original language): Etkinliğin ana faaliyetlerinden biri olarak, “Toplu Taşıma Akıllanıyor” projesi kapsamında özel olarak markalanmış bir otobüs ile şehir turu düzenlenecektir. Bu tur, katılımcılara şehrin akıllı toplu taşıma sistemlerini yakından tanıma fırsatı sunarken; dijital biletleme, anlık güzergâh takibi ve çevre dostu ulaşım çözümleri gibi modern uygulamaları deneyimleme imkânı sağlayacaktır. Özel tasarımlı otobüs, yalnızca bir ulaşım aracı değil, aynı zamanda şehir genelinde kampanya mesajlarını görünür kılan mobil bir farkındalık aracı olarak da görev yapacaktır. Tur boyunca uzman rehberler, katılımcılara şehrin sürdürülebilir ulaşım politikaları ve toplu taşıma altyapısındaki yenilikler hakkında bilgilendirmelerde bulunacaktır.
Ayrıca, kampanyanın görünürlüğünü artırmak amacıyla şehir genelinde billboard reklamlarıyla destek sağlanacaktır. Bu sayede toplu taşımanın avantajları ve akıllı ulaşım mesajları geniş kitlelere ulaşacaktır.
Target group(s): Urban residents who rely on or are interested in public transportation
Students and young people, especially those in secondary schools and universities
Environmental advocates and local NGOs working in the fields of sustainability, climate action, or mobility
Families looking for educational and engaging activities during Mobility Week
Local government staff and transport professionals interested in smart mobility applications
Senior citizens who may benefit from accessible and user-friendly public transport systems
Objectives: The aim of this event is to raise awareness about urban mobility and to encourage citizens to adopt more sustainable and environmentally friendly modes of transportation. By showcasing the benefits of smart mobility systems, the event seeks to highlight the advantages of public transport and contribute to the reduction of private car usage. Additionally, it aims to promote more effective use of the city’s public transportation infrastructure and to inspire behavioral change in individual travel choices.
Partner: Metropolitan Municipality and relevant departments (e.g., Transportation)
Local Public Transport Authority / Company (e.g., bus, metro, tram operators)
Educational institutions (universities, high schools, vocational schools)
Environmental and youth-focused NGO’s
Media partners for publicity and
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