Detailed description (English): ParkForFun is the parking company that offers comprehensive mobility solutions including consulting, technology, and operations. Established to make parking reservations sustainable, safe, and economical with the goal of reducing traffic caused by the search for parking spots, it now collaborates with companies (B2B), public administrations (B2G), and promoters (B2B2C) for event planning. Services offered include identifying parking areas (for cars, buses, motorcycles, etc.); setting up the platform with graphics, pricing definition, and a dedicated page for vehicular routes; enabling the reservation of parking spots/buses, passes, and ZTL subscriptions.
The startup also includes on-site management of parking areas and shuttle pick-up and drop-off points, and, upon request, provides the operation of a centralized control room for monitoring parking, shuttles, and coordinating field resources to maximize operational efficiency. o support public administrations, event organizers, and companies in understanding and planning the best policies for land management and user services, ParkForFun makes available digital data on reservations and online purchases (user profiles, economic and financial information, types of services most requested).
Thanks to the results collected from market analysis tools and those obtained from the platform's reports, it is possible to replicate and restructure the service to make it more efficient and flexible based on needs.
Detailed description (original language): ParkForFun è la parking company che offre soluzioni di mobilità a 360 gradi che comprendono consulenza, tecnologia e operation. Nata per rendere sostenibile, sicura ed economica la prenotazione di un parcheggio con l’obiettivo di ridurre il traffico per la ricerca del posto auto, ad oggi collabora con aziende (B2B), pubbliche amministrazioni (B2G) e promoter (B2B2C) per la realizzazione di eventi. Tra i servizi offerti: individuare le aree di sosta (per auto, bus, moto, ecc.); settare la piattaforma con grafiche, definizione pricing, pagina dedicata ai percorsi veicolari; attivare la prenotazione di posti auto/bus, pass e abbonamenti ztl.
La start up include anche la gestione on-site delle aree di sosta e dei punti pick up e drop off delle navette e, su richiesta, fornisce l’operatività di una control room centralizzata per il monitoraggio dei parcheggi, degli shuttle e il coordinamento delle risorse sul campo al fine di massimizzare l'efficienza operativa.
Al fine di supportare le PA, gli organizzatori di eventi e le aziende nella conoscenza e pianificazione delle migliori politiche di gestione del territorio e dei servizi agli utenti, ParkForFun rende disponibili i dati digitali delle prenotazioni e degli acquisti fatti on line (anagrafiche utenti, informazioni economiche finanziarie, tipologie di servizi più richiesti). Grazie ai risultati raccolti dagli strumenti di analisi del mercato e a quelli ottenuti dai report rilasciati dalla piattaforma, è possibile replicare e ristrutturare il servizio per renderlo più efficiente e flessibile in base alle esigenze.
Target group(s): B2PA/B2G: ParkForFun interfaces directly with institutions that aim to streamline bureaucratic processes through the digitization of administrative procedures for issuing ZTL passes and parking subscriptions, ensuring personalized assistance. The collaboration between the parties allows for the creation of a customizable landing page according to municipal ordinances.
B2B: With event organizers for comprehensive mobility planning / with parking area owners for the resale of parking spots / with companies that want to offer their employees a more accessible mobility service through the reservation of parking spots in the company lot or in partnered parking areas.
B2C: With event attendees and citizens who want to attend an event or visit a city without the stress of searching for a parking spot upon reaching their destination.
Objectives: The project involves integrating the ParkForFun.com platform with an automated parking area system featuring advanced hardware solutions and entry/exit terminals equipped with various identification systems, including remote-readable options such as QR codes and personal badges, meeting the highest international quality standards. This aims to achieve centralized and, when necessary, remote control of the system, eliminating the need for on-site operators.
To ensure precise monitoring of parking situations, access to ZTL zones, and key operational parameters, a dashboard is planned that allows information to be displayed in various modes, including graphical representation on a cartographic background. The layout, size, and type of different charts can be customized to meet the operational needs of individual projects. Users can switch from real-time views to historical data consultation by adjusting the time range under review.
The innovative platform's solutions enhance the safety and efficiency of managing public spaces and urban areas by optimizing traffic flow, reducing pollution, increasing profitability for parking operators, and assisting public administrations in saving citizens' time and improving their quality of life.
Partner: The development of the project has led to collaboration with multiple and significant entities (public administrations, organizations, event committees, etc.) that have chosen ParkForFun.com for their users to purchase/reserve parking spots through the developed digital platform. Currently, the municipalities of Terracina, Martina Franca, Galatina, Copertino, and Vieste rely on the ParkForFun platform for managing parking subscriptions and ZTL passes.
In 2023, the project was enhanced with innovative technologies that enabled a collaboration with Terminal One, a holding company established in 2017 by a group of entrepreneurs from the Reggio Emilia region, leading to the creation of Terminal One Parking, a parking facility located next to the Mediopadana AV Station (designed by Santiago Calatrava) in Reggio Emilia.
Additionally, a collaboration was initiated with HUB Italia srl, the Business Unit of the multinational FAAC Group, which develops, produces, and installs digital software technologies and equipment for the professional management of paid parking.
ParkForFun.com also collaborates with:
- Two of the main Italian football teams to activate an online parking reservation system for the entire football season across the stadium's parking area.
- Venicemarathon for managing the logistics of parking adjacent to the start and finish areas of the Venice Night Trail.
- The Modena trade fair center, which uses the platform to reserve parking spots for some of its most important events.
- Notte della Taranta Foundation, managing all transportation logistics for the popular music festival, as well as handling online reservations and providing user assistance.
- RCF Arena Campovolo in Reggio Emilia for online parking reservations and on-site management.
- The Cortina Foundation for managing mobility during various World Cup Ski events held there.
Italy