Detailed description (English): Walk it. Ride it. Share it.
On September 22, we choose cleaner air, quieter streets, and a friendlier city - without cars.
No bans, no closures, just voluntary participation. Together, we show that change starts with us.
Join Iași on September 22 - let’s prove we can live without cars for a day!
#IasiWithoutCars #VoluntaryParticipation #CityOfCyclists #EuropeanMobilityWeek #EWS
Detailed description (original language): Iașiul fără mașină - din proprie inițiativă!
Noi, ieșenii, ne facem propria campanie! Fără străzi închise cu forța, fără obligații. Doar participare voluntară: fiecare alege, pentru o zi, să lase mașina acasă și să se deplaseze altfel - pe jos, cu bicicleta, cu trotineta sau cu transportul public.
Mesajul e simplu: nu avem nevoie de ordine și restricții de la autorități ca să demonstrăm că orașul nostru poate fi mai curat, mai liniștit și mai prietenos. Tot ce trebuie e voința noastră comună.
Pe 22 septembrie, alătură-te ieșenilor care aleg să dea un exemplu de civism și responsabilitate.
Hai să arătăm împreună că se poate și fără mașină!
Pe 22 septembrie facem mișcare! - Ziua Mondială fără Mașină
#IașiFărăMașină #ParticipareVoluntară #OrașulBicicletelor
Target group(s): 1. General public – everyday citizens of Iași - Young people & students – most open to walking, cycling, or using public transport.
-Families with children – message: “let’s make the city safer for the little ones.”
-Commuters – appeal to saving time and money by choosing alternative mobility.
2. Alternative mobility communities
• Cyclists & local cycling clubs – the core that sets the example.
• E-scooter users – young, visible, and active.
• Pedestrians & running groups – promoting a people-friendly city.
3. Educational environment
• Schools & high schools – challenges for pupils: “Come to school by foot/bike!”
• Universities – large campuses with many students already without cars.
4. Professional & organizational sector
• Companies – can encourage employees to leave the car at home (CSR campaigns, internal competitions).
• Environmental NGOs & urban mobility groups – natural partners.
5. Media & influencers
• Local press (e.g., Ziarul de Iași, Radio Iași) for visibility.
• Local influencers (vloggers, urban activists, amateur athletes) to attract younger audiences.
6. Authorities & institutions (even if they don’t organize it officially)
• They can be mentioned as contrast (“if they don’t do it, we do it”).
• Public transport operators or traffic police could be indirect allies.
Key message tailored per group:
• For youth → “Be the change!”
• For families → “A safer city for children”
• For companies → “Corporate social responsibility in action”
• For media → “A unique civic initiative”
Objectives: 1. Raise awareness about the benefits of sustainable urban mobility (clean air, less noise, safer streets).
2. Mobilize citizens of Iași to voluntarily leave their cars at home on September 22.
3. Demonstrate civic initiative by showing that change can start from the people, not only from the authorities.
4. Promote alternative transport modes – walking, cycling, scootering, and public transport – as realistic, everyday solutions.
5. Engage key community groups (families, students, companies, NGOs, schools) in promoting and practicing car-free mobility.
6. Generate visibility at the local and national level through media coverage and social media engagement.
7. Align Iași with European Mobility Week, even without official city hall involvement, highlighting citizen-driven participation.
8. Build momentum for future initiatives, encouraging authorities to take sustainable mobility more seriously.
Partner: Orașul Bicicletelor
Romania