Detailed description (English): With an internal campaign we promote between employees the car free option to travel to work and support this with a nice breakfast provided to those participating.
This way we promote the European initiative and support locally the healthy and clean way to replace driving a car with taking a bike, especially on shorter local distances.
Target group(s): GE Healthcare Hungary employees in Szeged.
Objectives: EUROPEANMOBILITYWEEK is the European Commission’s flagship awareness-raising campaign on sustainable urban mobility. It encourages behavioural change in favour of active mobility, public transport and other clean, intelligent transport solutions.