Detailed description (English): The idea of the promotional video is to showcase the possibilities of using public transport and ecological ways of "traveling." The main characters are Mateja and Denis, a couple we know from the well-known and popular Slovenian feature film »Je kir ke riku« Did anyone say anything?
We first meet Mateja, who is waiting at the Zreče train station to catch a train. Unbeknownst to her, the train is a commemorative exhibition piece, so she waits anxiously and restlessly for the departure. Denis rides by on a bike that he borrowed from the Tourist information center in Zreče. He explains to Mateja that she is waiting in vain for the train. He offers her a ride on his bike. Mateja hops on, and they set off... toward their love.
In subsequent scenes, we see them as a couple in love, rollerblading, skating, riding scooters, and walking around Zreče. In the end, they also board the public bus to Rogla (promoting the newly established bus line)—they are taking it to a wedding ceremony at the local church. With the video, we promote the European Mobility Week and incorporate love into it (slogan: I feel SLOVEnia), which is the driving force of a happy life (slogan: Zreče, the town of happiness).
The video uses playful expressions and gestures, body language, and dialogue only appears in the last shot when they are taking the bus to Rogla ("Listen, if you change your mind, you'll have to walk down from Rogla. Do you understand me?") As part of the promotional video presentation, there was also a Facebook contest with the question: What is the new bus line in Zreče?
Detailed description (original language): Ideja promocijskega videa je predstaviti možnosti uporabe javnega prevoza in možnosti ekološkega načina »potovanja«. Glavna junaka sta Mateja in Denis, ki ju kot par poznamo že iz znanega, priljubljenega slovenskega celovečernega filma Je kir ke riku (prizor iz filma: Jolanda in snubec Peter, spoznala sta se na portalu Lubajzn.com, vendar se nista uspela zaljubiti). Najprej spoznamo Matejo(v filmu Jolanda), čaka na zreški železniški postaji, da bi se odpeljala z vlakom. Ker ne ve, da je vlak spominski razstavni eksponat, nemirno in zaskrbljeno čaka na odhod. Mimo se pripelje Denis na kolesu, ki si ga sposodi na TIC-U Zreče. Mateji pojasni, da zaman čaka na odhod. Ponudi ji prevoz s kolesom. Mateja prisede in odpeljeta se … njuni ljubezni naproti. V nadaljnjih prizorih ju namreč spoznamo kot zaljubljenca, ki pohajata po Zrečah na rolerjih, kotalkah, na skiroju in tudi peš (z obvezno zaščitno opremo, seveda). Na koncu se vkrcata tudi na javni avtobus za Roglo (promocija novo vzpostavljene avtobusne linije) – z njim se peljeta na poročni obred v tamkajšnjo cerkev. Z videom naredimo promocijo za ETM, vanj vpletemo ljubezen (slogan: I feel SLOVEnija), ki je gonilo srečnega življenja (slogan: Zreče, mesto sreče).
V videu se uporabi igra z mimiko in gestikulacijo, govorico telesa, govor se pojavi le v zadnjem kadru, pri prevozu z avtobusom na Roglo (Čuj, či si boš premislau, boš šau pajš dulta z Raugle. Si me zastopu?).
V okviru predstavitve filmčka je potekala tudi FB nagradna igra z vprašanjem: Katera je nova avtobusna linija v občini Zreče? Podelili smo 1x najem električnega
Target group(s): Local residents and Tourists of destination Rogla-Pohorje.
Objectives: Reducing carbon footprint: Encouraging the use of public transport and ecological modes of travel, contributing to lower CO2 emissions.
Minimizing pressure on natural areas: Utilizing public transport instead of personal vehicles to reduce the strain on natural areas and improve local environmental protection.
Increasing awareness of sustainable mobility: Promoting sustainable transport options, such as cycling and walking, while encouraging public transport among local residents and tourists.
Encouraging an active lifestyle: Motivating residents and tourists to engage in active forms of transportation, like cycling and rollerblading, which contributes to better health and well-being.
Supporting the local economy: Increasing the number of visitors and tourists who use public transport, positively impacting the local economy.
Strengthening community bonds: Encouraging connections between local residents and tourists and promoting joint activities that support sustainability.
Improving accessibility and connectivity: Enhancing public transport accessibility to natural and cultural attractions, facilitating better mobility and connectivity.
Educating about sustainable practices: Highlighting the importance of sustainable mobility and ecological travel methods through educational content in the promotional video.
Partner: Municipality Zreče
Slovenia