Detailed description (English): The "Bike to the parc: ride for beer" project is part of the European Sustainable Mobility Week 2025, aiming to promote an innovative model of sustainable cycle tourism in Lombardy. Through the unique blend of cycling, craft beer and local territory, the initiative seeks to enhance the cycle routes that stretch from Milan towards Lomellina (Pavia), crossing the South Milan and Ticino Regional Parks.
"Bici al Parco" is not only an opportunity to taste craft beers and locally sourced products, but truly a manifesto for an active, low-impact lifestyle, championing the bicycle as the ideal means for a slow and conscious exploration of the Lombard region.
Detailed description (original language): Il progetto "Bici al Parco: Pedalata per la Birra" si inserisce nella Settimana Europea della Mobilità Sostenibile 2025 con l'obiettivo di promuovere un innovativo modello di cicloturismo sostenibile in Lombardia. Attraverso l'inedito connubio tra bici, birra e territorio, l'iniziativa intende valorizzare i percorsi ciclabili che da Milano si estendono verso la Lomellina (Pavia), attraversando i Parchi Regionali del Sud Milano e Ticino.
"Bici al Parco" non è solo un'occasione per gustare birre artigianali e prodotti a chilometro zero, ma un vero e proprio manifesto per uno stile di vita attivo e a basso impatto ambientale, che promuove la bicicletta come mezzo ideale per una scoperta lenta e consapevole del territorio lombardo.
Target group(s): cyclists, families
Objectives: 1. Promote sustainable cycle tourism: encourage the use of bicycles to explore the area, reducing carbon footprint and fostering a more mindful approach to travel.
2. Enhance the local context: highlight local food and wine excellence, zero-kilometre products, and the cultural and natural heritage of Lomellina (rice fields, historic villages, castles, biodiversity) and the parks crossed;
3. Create territorial synergies: establish lasting partnerships with local businesses (breweries, producers, artisans) to offer participants an integrated and complete experience.
4. Spread a culture of safety (Vision Zero): actively involve local authorities to promote safe routes for cycling mobility and raise awareness among all road users
Partner: 10 Gradi Nord, Birrificio di Gambolò, Toghether We Ride, in collaborazione con Associazione Esperti Promotori Mobilità Ciclistica
Italy