Detailed description (English): The diverse sites of the company get mobilized during the week (Boulogne-Billancourt, London, Lyon and AplusA’s offices in the US as well) and employees are encouraged to putting car aside through three kinds of actions.
The individual challenge
Before the week, employees who wish can set and register a personal objective of 1 to 7 days without car for any kind of move (i.e. professional or not). After the week, they will be asked how many days they managed to “only” walk, ride bike, kick scooter, use public transports... They will be informed how many days AplusA saved the car.
The great tour (la grand balade in French)
This year theme being Shared public space, a one-hour walk or ride (by bike or kick scooter) is organized from the offices an evening of the week. Walkers and riders will meet then, and those who wish will continue with drinks and snacks.
Blabla walks launch
Blabla walks are regular rendez-vous to meet, get some fresh air and move for 30 minutes during lunch time around the office. This EMW is the opportunity to launch to first ones. In some sites, the walk is on the specific theme, for instance discovering architectural treasures at Boulogne- Billancourt.