Detailed description (English): Traffic Snake Game (TSG) is a campaign developed to encourage walking and cycling to school, with primary school children, parents and teachers being the main target group.
During EUROPEAN MOBILITY WEEK 2021, Brașov City engaged 5 schools and over 1.200 children into playing the Traffic Snake Game.
Traffic Snake Game runs under the name of 'OSCAR, ȘARPELE HOINAR' in Romania and it starts during EUROPEAN MOBILITY WEEK. With this two-week campaign, ABMEE (Brașov Local Energy & Climate Agency) aims to break down negative perceptions, such as concern about road safety, and promote sustainable modes of travelling as fun and healthy for both parents and children. Besides the game, every participating school is encouraged to organise other activities that concern traffic and mobility, environmental and health issues.
Target group(s): The TSG campaign is designed for primary schools. The game is easy and efficient. For 2 weeks, children put dots on a banner every time they walk, cycle, use public transport or carpool to school. Each school sets a target at the beginning of the campaign based on a pre-measurement. The goal is to fill the TSG banner with dots by the end of the 2 weeks. Daily, a hands-up survey is carried out to monitor the school progress. By reaching key points on the banner, children receive rewards (e.g. no homework for the day, extra 15 min. playtime). When children reach the end of the banner, they receive a bigger reward (e.g. a walking/ cycling tour, a museum visit). 3 weeks after the campaign, a new survey is conducted to determine long term behaviour changes.
Objectives: TSG aims to promote sustainable mobility towards children, parents and teachers, to improve the safety and quality of life in the school area, to encourage long term sustainable travel behaviour.
By walking & cycling, children become aware of their surroundings and develop road safety skills. They also improve their ability to anticipate other traffic participants. Furthermore, walking & cycling contribute to the recommended amount of daily exercise that children need, reducing congestion and parking pressure within the school environment.
Every school can register for the TSG campaign and play the game yearly. Schools order the campaign set, play the game, monitor the progress and send the results to ABMEE.
Concerned about mobility issues and interested in educating citizens, Brașov City has engaged 8 schools with more than 3.000 pupils to play the TSG 2022. They are expected to increase the use of sustainable transport modes and reduce their CO₂ emissions by at least 20% during the campaign, just by playing the TSG.
Partner: Brașov Municipality
The Romanian Network of Energy Cities (OER)
Romania