Detailed description (English): CETIN Bulgaria will participate in the initiative Bike2Work in Sofia, Bulgaria - a platform where partner companies will participate via their employees’ reports on their commute to work via bicycle. They will report distances and days when they do so. In this way, CETIN Bulgaria aims to promote active commuting in the workplace, tracking progress, joining challenges, boosting team spirit, and leading the company towards a healthier, more sustainable future. At the same time, this initiative looks like a perfect representation of European Mobility Week 2025, as it will take place in September and October 2025.
Target group(s): CETIN Bulgaria employees - more than 300 people.
Objectives: CETIN Bulgaria aims to promote active commuting in the workplace, tracking progress, joining challenges, boosting team spirit, and leading the company towards a healthier, more sustainable future.
Partner: organised with the help of We Ride.Today (WeRide.Today is a unique digital platform designed to inspire urban cycling through community-driven engagement, social rewards, and real-time city insights) and the Bike2Work initiative - https://weride.today/cetin/