Detailed description (English): From 16 to 22 September, the ministries in the joint government building will join European Mobility Week 2025, promoting greener, healthier, and smarter ways of moving around. The week encourages employees and visitors to rethink daily travel choices and opt for walking, cycling, or public transport instead of cars. Small steps by individuals can create a big impact for the environment, our health, and our cities.
A range of activities will make the week engaging and fun. Mobility Bingo invites staff to complete sustainable actions, such as coming by bike or public transport, walking to lunch, but also discovering new paths and bein more aware of how the time otherwise spent in traffic can be for more social or relaxing activities. The Photo Gallery will showcase pictures of commutes, with photos titled and marked by ministry, creating a collective display of sustainable travel habits.
On Car-Free Day, 22 September, everyone is encouraged to leave their cars at home and instead arrive by foot, bike, or public transport. Staff can mark in the lobby how they travelled, and by day’s end a mobility map will visualise the results. A temporary bike parking area and repair workshop will also be available.
The week will close with a summary of mobility choices, a gallery of shared photos, and a prize draw among Bingo participants.
Target group(s): The main target groups and beneficiaries of this MOBILITYACTION are:
-Employees of the ministries located in the joint building – they are the primary audience, as the activities are designed to engage them directly and encourage sustainable commuting habits.
-Visitors and partners of the ministries – by witnessing the campaign activities, they are also encouraged to consider sustainable mobility in their own routines.
-The wider community – indirectly benefits from reduced car use, lower emissions, and raised awareness among public sector staff who can also act as role models for society.
Objectives: The campaign aims to inspire ministry employees to choose more sustainable ways of travelling, with a focus on walking, cycling, and public transport. It seeks to raise awareness of the environmental and health impacts of daily commuting while encouraging staff to try out new mobility options through playful activities such as the Mobility Bingo and the shared Photo Gallery.
A key highlight is Car-Free Day, celebrated together as a step toward reducing car dependency and showcasing practical, enjoyable alternatives. To further support active mobility, the week also offers facilities such as a temporary bike parking area and a repair workshop.
By visualising staff commuting choices and displaying them in a collective gallery, the initiative fosters a sense of community and shared responsibility. At the same time, it contributes to national and European mobility goals, underlining the ministries’ role as leaders and examples for the wider public.
Estonia