Detailed description (English): The company Atradius (Namur, Belgium) organizes a clock game :
- they identify people who come to work by bicycle and people that take approximately the same road to come to work by car;
- they connect these people;
- they challenge them about the time taken to come to work and their carbon footprint.
More than that, each kilometer by bicycle is converted into a donation for an association (1 kilometer = 1 €).
And for World Clean Up Day, the company organizes a rubbish collection by cargo bike.
Detailed description (original language): Le jeu de l'horloge :
-identification des cyclistes et de leur provenance
-comparaison des temps mis par le cycliste et l'automobiliste pour faire le même trajet
-comparaison de l'empreinte carbone
Pour chaque km parcouru à vélo, 1€ sera reversé à l'association Relais pour la Vie.
A l'occasion du World Clean Up Day : ramassage des déchets en vélo cargo.
Target group(s): Employees of the company Atradius
Objectives: As employer, encourage sustainable mobility for the employees.
Partner: Association Relais Pour la Vie
Belgium