Detailed description (English): As a company, we are committed to a new urban mobility model. In all of the over 600 cities in which we are present, we offer our technology to make transport more efficient and sustainable and increasingly less dependent on the private car. If we want people to give up on using their private cars we must ensure they have always a transport option available. In addition to public transport, which has time and area limitations, Uber can help citizens to move around the city vehicles that are highly occupied and are increasingly more sustainable.
We would love to join the EUROPEAN MOBILITY WEEK in Madrid, the city Uber chose to launch the company's first electric premium service: UberONE. This electric fleet would be branded with the image of the EUROPEAN MOBILITY WEEK to give visibility to the activities being carried in the city and to support the objectives of the initiative.
Target group(s): Uber riders and potential users
Objectives: Support and give visibility to the European Mobility Week with a zero emission ridesharing service
Expected Outcomes: Social media buzz
Partner: Uber Spain