Detailed description (English): The Gijón Bus & Ride (GB&R) Campaign promotes a change in habits in the field of personal mobility through gamification techniques, by encouraging the exploration of sustainable transport offer in Gijon and the rationalization of modal choices for urban mobility.
In April 2016, an on line version of this game went on trial as part of "30 Days of Biking 2016" events hosted by Gijón. The new version of the game to play live on street works as follows: participants will be given a card with instructions to play. First,must answer two questions concerning sustainable mobility issues, cycling mobility, public transport, etcetera and then solve an enigma consisting in find the best intermodal trip to satisfy a given mobility need. Players can physically walk back and forth the gameboard of 4x4 meters with the plane of bus lines and shared bike stations, physically investigating the trips and facilities.
Among the participants of the day a set of cycling products will be drawn. Each player receives a number to qualify for the final grand prize that must register at www.30diasenbicigijon.com to win a free 6 months bus-card.
In addition, 2500 leaflets will be handled to people participating or not in the game with information regarding smart mobility, intermodality and share bike system benefits for inermodal use of public transport in the city.
GB&R goals include:
- educate and raise awareness about the benefits of intermodal use of Gijon shared bike scheme and public transportation,
- influence smart mobility behavior,
- and improve the community welfare, equity, universal accessibility and air quality in the city.
The inclusion of elements of gaming (what is known as gamification) it has proven to be a key ingredient in initiatives aimed to change habits in people. The power of motivation through fun causes a quick response in the behavior of children, as would be logical, but also in adults.
GB & R meets the requirements of being economically efficient, being focused on intrinsic motivation (pleasure and joy), and have lasting effects. In addition, GB & R is replicable and can be repeated on other events, for example in the SUMP participatory process.
Target group(s): scholars
young people
daily commuters
general public
Objectives: - educate and raise awareness about the benefits of intermodal use of Gijon shared bike scheme and public transportation,
- influence mobility behavior, especially
- and improve the community welfare, equity, universal accessibility and air quality in the city.
Expected Outcomes: Over 400 participants in the game.
Over 2,000 people receiving on street information on intermodality.
Local and regional newspapers, local and regional broadcasting channel coverage.
Partner: Gijón Bus (local public transport operator)
Gijón's European Affairs Office
Ciclos Esplendor (local bike shop)