Detailed description (English): Under the claim "We are Sustainable Sport", 2 posts will be published in conjunction with the COE:
- A post related to the agreement between Toyota - COE.
- A video post by Carolina Marín, as ambassador of the Toyota Team.
1. Wednesday 16/09. Video of Toyota Europe that has been sent to all countries. It will serve us to give the entrance to the rest of the contents.
Friday 18/09. Publication of a reminder of the collaboration between COE & Toyota. TW and LK. A photo of the Toyota - COE agreement will be published.
3. Monday 21/09. Videos challenge 2050 https://www.toyota.es/world-of-toyota/articles-news-events/desafio-mediambiental-toyota-2050
a. TW: moment format
b. FB: let's try to make a summary of the 6 since there are many videos to publish in such a short time
c. IG ST. One video per day.
4. Tuesday 22/09. Video Carolina-> ST & TW & FB. We have spoken to your manager, and he is available to make a 30" video with your support of the campaign. The idea is that we upload it mentioning her and she shares it; this way she redirects people. This at IG and TW can do RT.
Detailed description (original language): Bajo el claim “Somos Deporte Sostenible”, se publicarán 2 post en conjunto con el COE:
- Un post relacionado al acuerdo entre Toyota – COE.
- Un post video de Carolina Marín, como embajadora del Equipo Toyota.
1. Miércoles 16/09. Video de Toyota Europa que ha mandado a todos los países. Nos servirá para dar la entrada al resto de contenidos.
2. Viernes 18/09. Publicación recordatoria de la colaboración COE & Toyota. TW y LK. Se publicará foto del acuerdo Toyota – COE.
3. Lunes 21/09. Videos desafío 2050 https://www.toyota.es/world-of-toyota/articles-news-events/desafio-mediambiental-toyota-2050
a. TW: formato moment
b. FB: vamos a intentar hacer un resumen de los 6 ya que son muchos videos para publicar en tan poco tiempo
c. IG ST. Un video por día.
4. Martes 22/09. Video Carolina-> ST & TW & FB. Hemos hablado con su manager, y está disponible para hacerse un video de 30” con su apoyo a la campaña. La idea es que nosotros lo subamos mencionándola y ella lo comparta; así redirige a la gente. Esto en IG y en TW puede hacer RT.
Target group(s): All Toyota Spain social networking fans.
Objectives: To show that Toyota is meeting its Toyota Environmental Challenge 2050, six ambitious goals to be achieved over the next 30 years in order to contribute to the sustainability of the planet, in line with the Sustainable Development Goals.
Taking advantage of the agreement between Toyota and COE since 2017, to promote sustainable hybrid mobility in Spanish sport (The fleet of COE vehicles is a hybrid TOYOTA, which has meant avoiding the annual emission of approximately 8.2 tons of CO2 into the atmosphere).
Expected Outcomes: A PR campaign is carried out, showing Toyota and COE's commitment to sustainable mobility and their concern for the environment, for 1 week.
RRSS:
- Twitter
- Linkedin
- Facebook
- Instagram
# Used: #MobilityForAll #StartYourImpossible
#We areSportsSustainable #SEM2020
Publications:
- 1 MSD Video
- 6 "Toyota Challenges" videos
- 1 Image "Toyota Agreement - COE"
- 1 Video Carolina Marín
RRSS repercussion:
TWITTER (FY VVR 31.34% ER 2.5%)
- Mobility Friday - VVR 9.55% ER 1.51%
- Environmental Challenge Monday - ER 2.92%
- Carolina Tuesday - VVR 14% ER 1.9%
STORIES (FY VVR 79.3% ER 9.43%)
- Challenges 2050 - VVR 78.58 ER 0.95
- Carolina - VVR 78.97% ER 0.90%
FACEBOOK (FY VVR 45.44% ER 16.9%)
- Mobility Friday - VVR 19.3%
- Challenges 2020 - RE 1.28%
- Carolina - VVR 25.87%
Partner: COE: Spanish Olympic Committee
Carolina Marín: Carolina María Marín Martín is a Spanish badminton player who competes in the women's individual category and has reached number one in the BWF world ranking.