Detailed description (English): To support European Mobility Week, the Covoit'ici carpooling network between Boulay and Metz is offering a competition for 15 days to motivate users to leave their car in the garage and carpool as a passenger. The aim of the competition is to make journeys as a passenger via the application in order to win local prizes. Thus, from September 18 to 29, 1 passenger journey = 1 chance to win.
We are also organizing a conversion call campaign to convert drivers to become passengers on our carpool lines.
Detailed description (original language): Pour soutenir la semaine européenne de la mobilité, le réseau de covoiturage Covoit'ici entre Boulay et Metz propose un jeu concours durant 15 jours pour motiver les usagers à laisser leur voiture au garage et covoiturer en tant que passager. Le but du concours est d'effectuer des trajets en tant que passager via l'application afin de gagner des lots locaux. Ainsi, du 18 au 29 septembre, 1 trajet passagers = 1 chance de gagner.
Nous organisons également une campagne d'appel de conversion afin de convertir les conducteurs à devenir passager sur nos lignes de covoiturages.
Target group(s): Users of the carpooling application Covoit'ici and anyone wishing to carpool to work.
Objectives: The objectives are to reduce the number of cars on the road and reduce CO2 emissions by offering instant carpooling on home-work journeys.
Partner: La communauté de commune de la Houve et du Pays Boulageois
France