Detailed description (English): To promote World Car Free Day to all business area's within the UK and Ireland which cover 515 sites, 44,500 employees.
This will be promoted via a poster campaign that will be circulated to staff using internal social media challenges, email campaigns and poster campaigns.
Staff will be encouraged to opt for active or public transport for their commute to work on the 22nd September, or to work from home.
Target group(s): To target those that drive alone to leave their cars at home and commute to work in a more sustainable manner
Objectives: To engage staff to consider that other travel options are a realistic option for them to consider in place of single occupancy car use