Detailed description (English): A promotion will be offered throughout EUROPEAN MOBILITY WEEK (16 – 22 September) with a city centre bicycle shop offering a 10% discount on all new ‘2017’ cycles (up to a value of £1,000 and excluding those bought as part of Cycle to Work schemes), together with 20% discount on labour costs. Moreover, for all new cycles purchased as above a free six-week service will be offered by the dealership.
Target group(s): Existing and new users of pedal cycles.
Objectives: To encourage current owners of cycles that may be lying unused or unwanted to get them back ‘on the road’.
Expected Outcomes: To encourage a modal shift away from private car use.
Partner: Alpine Bikes, Holburn Street, Aberdeen.