Detailed description (English): Have city centre businesses take part in an eco-challenge throughout EUROPEAN MOBILITY WEEK (16 – 22 September) using alternative means of transport for commuting to and from work other than their private motor cars.
Target group(s): City centre businesses.
Objectives: To act as a catalyst for localised modal shift from private transport to more sustainable forms of transport to/from work.
Expected Outcomes: Reduction in use of private transport for the week.
Partner: NESTRANS, King Street, Aberdeenb.
United Kingdom