Detailed description (English): The City Bike Experience was an event with the intention of providing to the participants the experience of daily cycling in urban context. During the roughly 5 km course, there were a few challenges where at the same time participants had to go to shops, to the train station, buy a newspaper, lock their bikes properly, carry a musical instrument and even had the opportunity to ride an old bread distribution bicycle.
The 1st Aveiro City Bike Experience was part of the ‘Aveiro Fashion’ event, and there was a contest to select the most fashionable bicycle-cyclist duo.
Target group(s): Regular and occasional bicycle users.
Objectives: To show that cycling as a regular means of transportation in urban context is perfectly compatible with our daily activities and professional and social needs, and an easy, practical, fast, economical and healthy way of doing so.
Expected Outcomes: More than 40 participants, covered by local and national media.
Partner: Associação Comercial do Distrito de Aveiro, a commercial association.