Detailed description (English): Mobiln.si is an application of one of the largest provider of bike sharing systems in Slovenia. We operate across 34 municipalities and offer over 700 standard and electric bicycles. Aside from providing bicycles, we also manage a Mobility Centre in the city of Kranj, Slovenia. It is the 3rd largest city in Slovenia with a population of 40,000 people, and mobility centre became a “green heart” of the town. It’s where we provide info about bike routes, bike stations, bus schedules, stations to re-charge E-cars. In addition we offer bicycle service and free bicycle equipment like pumps and washing station. With Kranj Mobility Center we participate in most bike and city events across the Upper Carniola region (Gorenjska - Alpine region of Slovenia) where we promote the bike system and mobility-friendly lifestyle to the locals.
As you probably know, last year Kranj won an award for the city with the most sustainable tourism in Europe, we are very proud. This gives us even more motivation to promote sustainable mobility and inspire locals to be more active outside instead of using cars.
As the biking season is about to start in Slovenia, we decided to run a mobility campaign on our social media, called "benefits of cycling". It is planned to be on a weekly basis (10 weeks in total) in the form of a post and motivational note to support the statement. For example, the benefit of cycling is: "makes you more happy", "improves mental well-being", "helps you be in shape" etc. The posts will be in form of carousel with a bit of elaboration on the topic of the day in two languages.
Target group(s): our social media profiles & potential new followers. Adults 18 - 70 years old, 50% male, 50% female.
Objectives: To increase people's motivation to use bicycles (including bike-sharing system) and grow our social media profiles by reaching more "sustainable mobility enthusiasts". Reach goal for 10 weeks for 10 posts: 4000 profiles.
Slovenia