Detailed description (English): As Parabol, we propose the "Map Your Moves with Mapalyse" campaign, a transformative and interactive endeavor to redefine urban commuting for 2023 European Mobility Week, an avant-garde campaign meticulously designed to transform urban commuting paradigms.
Collaborating with diverse institutions, we encourage teams to embark on a sustainable commuting journey — be it through walking, biking, or public transport — and log these shifts using our map-based mobility analytics platform, Mapalyse.
Mapalyse is our web-based platform that combines various mobility management functions with a map-based approach, it enables a quick analysis of the individual functions by the mobility surveys. This cutting-edge tool not only provides a seamless interface for capturing individual commutes but also leverages its robust analytical prowess to generate map-centric insights, offering a detailed panorama of both individual and collective travel patterns.
At the end of the week, Parabol commits to publish map-based results, and key metrics, including carbon emissions savings, thereby underlining the tangible impact of this endeavor. Beyond mere engagement, this campaign aspires to be a beacon, illuminating the path toward sustainable urban mobility and conscientious commuting choices.
Target group(s): Urban commuters from different institutions from all around the world.
Objectives: Awareness & Education:
- Raise awareness about the significance of sustainable urban commuting among institutions and the broader public.
- Educate participants on the tangible benefits of adopting greener mobility habits, including the reduction in carbon emissions.
Engagement & Participation:
- Collaborate with a diverse set of institutions and encourage with gamification to participate and active mobility.
- Achieve a predefined number of participants logging their sustainable commutes on the Mapalyse platform.
Data Collection & Analysis:
- Collect comprehensive data on commuting patterns of participants throughout the EU Mobility Week.
- Utilize Mapalyse's analytical capabilities to derive meaningful insights from the collected data, focusing on the shift toward more sustainable modes of transport
Transparency & Reporting:
- Commit to publishing map-based results at the end of the week, showcasing the collective impact of participants' efforts for behavior change with data.
- Highlight key metrics such as the total reduction in carbon emissions, increased usage of sustainable transport modes, and any other significant achievements.
Long-term Impact & Strategy:
- Position the campaign as a catalyst for long-term behavioral change in commuting habits.
- Inform and influence urban mobility policies and strategies by providing tangible data on the benefits of sustainable commuting.
Stakeholder Engagement:
- Foster strong relationships with participating institutions, reinforcing the importance of their role in promoting sustainable urban mobility.
- Encourage feedback and collaboration from stakeholders to further refine and enhance future campaigns.
Partner: There will be lots of institutions that will join this campaign with their teams for behavioral change through sustainable mobility from all around the world. (E.g. Impact Hub, STEP, GAYA, etc.)
Turkey