Detailed description (English): The European Union's decisions on cycling and the perspective of our Migros Cycling club are in parallel. In this context, we implement measures in Migros stores with the aim of supporting the city.
The share of bicycles in transportation in Turkey is only 2%. Even in cities where bicycles are used the most, this rate is 5%. In European countries, this rate is around 45%. Through Migros Cycling Club, we support urban bicycle transportation in Turkey. As Migros employees, we adopted cycling as a lifestyle in 2019 in order to draw attention to the importance of healthy living and movement for a sustainable future, and we established the Migros Cycling Club.
Our company, which has 50,000 employees, is growing by increasing the number of its members, consisting of 1,256 individuals. In 2021, we implemented the project we call the BİS 3 project.
BİS 1: When the road to be travelled by car is traveled by bicycle, the damage to the environment decreases 15 times. Our employees go to work on their bikes and contribute to their carbon footprint.
BİS 2: We implemented the first Bicycle Friendly store application in Turkey. We have built bicycle parking spaces in 151 stores so far, and we have set our year-end target as 574 stores.
BİS 3: World Cycling Day, we declared a week of shopping by bike. We presented various gifts to our guests who came to the store with their bicycles.
Target group(s): All people respectful to the environment
Objectives: We want to support the 0-emission urban movement
Partner: No common group
Turkey