Detailed description (English): For this social media challenge, we will ask our partners to share their videos or photos of their zero emission moves through their IG accounts and challenge other organizations or individuals to do the same. The messages will promote walking, cycling, scooters or public transportation instead of using private vehicles. Our network include both institutions and individuals from private sector, academia, NGOs, local authorities, influencers and some big names. We will use #hareketiniseç (choose your move), #dünyaiçinhareketet (move for the world) and #europeanmobilityweek2020 hashtags in the posts.
Target group(s): Whole society in Turkey
Objectives: to promote sustainable transportation alternatives
to raise awareness for climate crisis
to mobilize society in urban settings
Expected Outcomes: to change transportation behaviour of the individuals and take action against climate crisis, by having a daily life routine with more mobility