Detailed description (English): Ekokilometro is the program on which the ULMA Group bases its promotion strategy towards more sustainable mobility, which takes on special importance during the European Mobility Week. The main axis of the program is the use of the Ciclogreen mobile application, that through gamification promotes the use of sustainable means of transport among all the people who belong to the cooperative, in this way, each person can record their sustainable commute to work and get prizes in exchange for the kilometers they travel walking, cycling, electric scooter or even shared car or public transport, seeking to reduce the use of private vehicles such as the car and replacing them with healthier means, less polluting and with economic savings, individually and as a group.
In addition, the rewards of the program are purchase bonuses at local businesses, that also implies a contribution of social benefits by promoting the purchase of proximity, ecological products and even donations to solidarity projects.
Detailed description (original language): Ekokilometro es el programa en el que Grupo ULMA basa su estrategia de fomento hacia una movilidad más sostenible, que cobra especial importancia durante la Semana Europea de la ·Movilidad. _El eje principal del programa es el uso de la aplicación móvil Ciclogreen, ·que a través de la gamificación impulsa el uso de medios de transporte sostenibles entre todas las personas que pertenecen a la cooperativa, de esta forma, cada persona puede registrar sus desplazamientos sostenibles al trabajo consiguiendo premios a cambio de los kilómetros que recorran caminando, en bicicleta, patinete eléctrico o incluso coche compartido o transporte público, buscando reducir el uso del vehículo privado como el coche y sustituyéndolos por medios más saludables, menos contaminantes y con un ahorro económico, tanto a nivel individual como a nivel grupo. Además, las recompensas del programa son bonos de compra en comercio local, lo que implica también un aporte de beneficios sociales al fomentar la compra de cercanía, productos ecológicos e incluso donaciones a proyectos solidarios.
Target group(s): Workers of the 9 businesses that make up the ULMA Group
Objectives: Contribute to the reduction of the company's carbon footprint, start with the use of sustainable means to go to work, which, in addition to representing a notorious saving of emissions into the atmosphere, also translates into monetary savings on the part of the company. of the users.
Partner: Ciclogreen