Detailed description (English): Ride your bike to work instead using the car. The university Milano Bicocca wants to encourage employees and students to the use of bike or public transport in order to achieve a more sustainable urban mobility. The competition is a funny way of spreading this simple message.
Target group(s): Students and employees of our University
Objectives: Increase the riders rate among our employees and students
Expected Outcomes: 3% of riders at the end of the challenge. We are talking about almost 1000 riders (students + employees)
Partner: ACS Bicocca, Mobility manager, Bicocca Sostenibile, Centro di Ricerca POLARIS, LdS Bicocca.