Detailed description (English): How the idea came?
1 - families traditionally take breakfast together (even more during the week-end)
2 - bread is normally part of the breakfast
3 - going to the bakery is something normally made everyday
4 - many times, even when it is not necessary, we go to the bakery by car
Objectives:
Things can and should be different. Using our bike to go to the bakery is a solution.
1 - Environment will appreciate
2 - You can go with your child(s). They will for sure enjoy (your wife and/or husband also!)
3 - Health improvements: sports, no stress due to traffic, etc.
4 - It will also be maybe a way to encourage yourself to use even more your bike during the rest of the day and during the entire week-end.
Target group(s): Every people worldwide in general. Focus on people living in cities or people living in places where bakeries are located not very far from their house.
Also a focus on families to promote the bicycle to go out instead of using the car.
Objectives: Encourage people to use bicycle individually but also in groups (e.g. in family) for small/medium paths.
Good for the environment, health and also for cohesion and time spend in family or with friends.
Expected Outcomes: Feedback coming from people applying this initiative and sending messages and pictures from their experience using the Facebook page of the project.
If the initiative is well promoted, I hope that the project will receive messages and photos coming from many and different countries and cultures.