Detailed description (English): Now is an opportune time for electrical bike sharing, and bicycling in general. .
The promotion of a sustainable conscience in transport behaviour among employees can be considered as an important first step towards a low-carbon economy. Thus, the increment of bicycling as an option towards cars as an urban transport system is growing and assuming now a strategic position in sustainable mobility policies.
The presence of bicycles in the fleets of companies has started to have a relevant expression.
Aware of this concern, Gaiurb - a municipal company in Vila Nova Gaia - is developing a electric bike-sharing pilot project through a collaborative process with the employees. The system allows workers to use an electrical bike for a selected period of time to go to a meeting or to lunch for example.
The project aims to create conditions for the promotion of the use of the bicycle and this may lead to a change in minds and with that to a change in mobility habits. It raises the awareness of employees and offers them new mobility opportunities.
The goal is to increase the adoption of behaviours that promote clean mobility and sustainable urban transport. On the other hand, the project can produce benefits in improving air quality, reducing noise and polluting emissions, as well as enhancing the quality of life, health and well-being of the community.
The purpose of this project is to present the strategic vision of Gaiurb for a more sustainable future and a more participative organizational culture, with more technological innovation and more environmental awareness.
Target group(s): Gaiurb’s workers
Objectives: The project aims to change the mobility patterns of Gaiurb’s workers. In addition the project is expected to mobilise the target audience in terms of energy efficiency and lower environmental impacts, helping to change mentalities and behaviours on mobility by the creation of a bike sharing within the municipality area. The increase of new habits is crucial to contribute to a sustainable environment.
Partner: Gaiurb - Municipal company from Vila Nova de Gaia