Detailed description (English): As part of its corporate responsibility strategy and with the aim of sharing with its employees the best sustainable practices, NH Hotel Group takes part in EUROPEAN MOBILITY WEEK (16-22 September 2017), which promotes sustainable mobility alternatives and the benefits of cleaner modes of transport.
We created a photo contest that invite our employees to share 'Clean, shared and intelligent mobility' experiences through a picture taken while travelling to work that reflects the theme of the campaign.
Target group(s): NH Hotel Group Employees
Objectives: Achieve that employees from all our properties in 17 countries in Europe knows about the EUROPEAN MOBILITY WEEK campaign and participate in our photo contest while promoting sustainable mobility alternatives among employees and benefits of choosing cleaner modes of transport for daily commuting.
Expected Outcomes: Employees from all our properties in 17 countries in Europe get information on EUROPEAN MOBILITY WEEK and reflects on different means of transport available for travelling daily to work, encouraging to choose the most sustainable more often.