Detailed description (English): The communication campaign includes: the publication of three news articles related to initiatives developed in the OHL Group that contribute to the sustainable mobility of employees; the composition of a video of employees and later dissemination in social networks; a contest of selfies rewarding the use of public transport with the raffle of a bicycle; promotion of the hashtag #mobilityweek through its social networks and its communication materials.
Target group(s): Employees.
Objectives: Raise awareness of sustainable mobility and encourage the use of greener modes of transport.
Expected Outcomes: 24,000 employees.