Detailed description (English): Gonvarri Industries is aware of the importance of developing a Road Safety Management System that contributes to improve the work environment of its employees and other stakeholders, thus guaranteeing its safety and the preservation of the environment through the “Zero emissions” goal, with a triple approach:
- Road safety as part of our commitment to society (help save lives)
- Road safety aimed at the prevention as part of our commitment to employees and their relatives, through Emotional Driving, the corporate road safety program
- Road safety as part of our business model, boosting and applying technology and innovation to our new materials for the development of lighter, safer and less polluting cars and improving protection systems and restraint barriers on the road.
In the automotive field, the company has qualified teams aiming to work directly with the client, from the designing and manufacturing stages for lighter and safer solutions (aluminium, steel…), improving materials and processes to make them stronger, safer and more robust against collisions, and recyclable and lighter to reduce CO2 emissions into the atmosphere.
Furthermore, through the corporate road safety program, Emotional Driving, we work to raise the awareness of society as a whole to drive safer and more responsibly through the transmission of positive and emotional messages. In addition, we join forces to reach SDG 11.2 (Sustainable Development Goals), by 2030, provide access to safe, affordable, accessible and sustainable transport systems for all.
Detailed description (original language): Gonvarri Industries es consciente de la importancia de desarrollar un Sistema de Gestión de Seguridad Vial que contribuya a mejorar el entorno de trabajo de sus empleados y otras partes interesadas, garantizando su seguridad y la preservación del medio ambiente a través del objetivo cero emisiones de su programa “Carbon Neutral”, con un triple enfoque:
- Seguridad Vial como parte de nuestro compromiso con la sociedad (ayudar a salvar vidas).
- Seguridad Vial enfocada en la prevención como muestra de la preocupación por los trabajadores y sus familias, a través de nuestro proyecto Emotional Driving.
- Seguridad Vial como parte del modelo de negocio, a través del impulso tecnológico y la innovación en el uso de nuevos materiales para desarrollo de vehículos más ligeros, más seguros y menos contaminantes y de la mejora en los mecanismos de protección y seguridad vial de las carreteras.
En el “sector automoción” la compañía dispone de equipos cualificados con el objetivo trabajar directamente en el cliente desde la fase de diseño y construcción de estructuras más ligeras y nuevas soluciones , mejorando los materiales y procesos que, sin embargo, sean más rígidas, más seguras y resistentes frente a las colisiones, reciclables y con menor peso, lo que contribuye al reto de la reducción de emisiones de CO2 a la atmósfera.
Además, a través de Emotional Driving, trabajamos para motivar al conjunto de la sociedad a conducir de manera responsable y segura a través de mensajes positivos y emotivos, sumando esfuerzos en favor del Objetivo 11.2 para 2030.
Target group(s): Internal: its employees, covering the entire value chain in the company (Our Drivers)
External: the society as a whole
- Motivated Drivers
- Future Drivers
- Collectives with disabilities
Objectives: Emotional Driving aims to minimize traffic accident figures in society by raising awareness and sensitizing different targets through various actions all based in transmitting positive and emotional messages.
Moreover, the company aims to reduce carbon emissions into the atmosphere by implementing sustainable and greener measures into its daily industrial activity and boosting and applying technology and innovation to our new materials for the development of lighter, safer and less polluting cars and improving protection systems and restraint barriers on the road.
Partner: AESLEME, What Really Matters Foundations, Movistar, Real Madrid Foundation, SERES Foundation, Mapfre Foundation