Detailed description (English): On the 17th of september, 12 of our shops give the oppportunity to anyone to try cargo bikes. Our sellers will accompany small groups around the city. Kids are welcome in the front (or back) of the bikes. This is totally free and everyone is welcome. We will communicate on our social networks and send a newsletter to our customer before the event.
Target group(s): Every person around the shops
Objectives: Teach people how to ride cargo bikes. Overcome the fear of riding such bikes with kids inside. Show them that it is a good alternative to a car.
France