Detailed description (English): During the European Mobility week (and 1 week after), all employees will participate in a Mobility Challenge. Each day, employees can earn points by taking the bike or public transport to work (or to somewhere else). The whole challenge is a team effort. Each day we also organized special initiatives such as a guest speaker or car-free Friday when all points will be tripled if nobody used a car that day. Different collective rewards can be achieved while collecting more points. (e.g., biking gear, a sailing trip with the whole company). Each point earned also corresponds to a donation to a charity which offers bikes to children in South-Africa who have to walk each day to school. Research shows that bikes significantly increase the chances for those children to get their degrees.
Target group(s): Employees of BrightWolves
Objectives: Encourage bikes and other sustainable transport modes
Expected Outcomes: 30 participants